Exploratory Research Playbook

With Yasna.ai

  • ebook
  • Product Testing
  • NPD (New Product Development)
  • Product Development Research
  • Ideation
  • Customer Experience (CX) Feedback
  • AI Interviews
  • Concept Testing

Turn customer insights into winning ideas with this practical guide to exploratory research.

The Exploratory Research Playbook offers a structured approach to understanding customers and generating breakthrough ideas.

Designed for brand managers, marketers, and researchers, this guide provides ready-to-use templates and a simple 4-step framework that makes customer research accessible and actionable.

Learn how to identify the right research approach, talk to the right people, and turn surprising insights into products and campaigns that truly resonate.

Key Highlights:

  • Ready-to-use templates for 11 research scenarios, from category exploration to concept testing
  • Simple 4-step framework that turns complex research into manageable, repeatable processes
  • Surprise as a Tool methodology to identify truly valuable discoveries during customer conversations
  • Dual approach covering both idea generation and idea refinement with target audiences
  • Practical targeting guidelines to ensure you’re talking to the right people for actionable results

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