Insights technology is changing market research. Learn from industry leaders about the intersections of generative AI and human centricity.
Staying updated with new technology is important, but what really matters is how your team uses it once it’s in place.
We talked to insights leaders from AT&T, Moët Hennessy, Fractal, and other leading companies to learn how they view the role of technologies like AI in insights work, as well as what skills they think are essential for success in tomorrow’s workplace.
This report covers:
How tech creates both new opportunities and new challenges
Why and when human expertise is still a necessity
What can be done for future-proofing the insights function
How to make sure you put people first, while being tech-forward
Please login below or register for a free Insight Platforms account to download ebooks.