Insights technology is changing market research. Learn from industry leaders about the intersections of generative AI and human centricity.

Staying updated with new technology is important, but what really matters is how your team uses it once it’s in place.

We talked to insights leaders from AT&T, Moët Hennessy, Fractal, and other leading companies to learn how they view the role of technologies like AI in insights work, as well as what skills they think are essential for success in tomorrow’s workplace.

This report covers: