Stravito ebook - The Spotlight Report October 2023 - featured image

Stravito Spotlight Report: The Insights Technology Paradox

With Stravito

  • ebook
  • Artificial Intelligence
  • Agile Quantitative Research
  • Agile Qualitative Research
  • Conversational AI
  • Predictive Analytics
  • Qualitative Data Analysis
  • Data Analytics

Insights technology is changing market research. Learn from industry leaders about the intersections of generative AI and human centricity.

Staying updated with new technology is important, but what really matters is how your team uses it once it’s in place.

We talked to insights leaders from AT&T, Moët Hennessy, Fractal, and other leading companies to learn how they view the role of technologies like AI in insights work, as well as what skills they think are essential for success in tomorrow’s workplace.

This report covers:

  • How tech creates both new opportunities and new challenges
  • Why and when human expertise is still a necessity
  • What can be done for future-proofing the insights function
  • How to make sure you put people first, while being tech-forward

Please login below or register for a free Insight Platforms account to download ebooks.

More from Stravito


Stravito is a user-friendly knowledge management platform that lets you centralise your market research, find what you’re looking for in seconds, and share insights with the click of a button.
Scroll to Top