The Campaign For Real Qual

With FUEL Asia

  • ebook
  • Qualitative Research
  • Mobile Qualitative
  • Generative AI
  • Video Research
  • AI Moderation
  • Qualitative Data Analysis
  • Social Media Listening/Intelligence

This ebook by FUEL Asia explores how AI and research tech are reshaping the field, and what it means to protect the craft of real qual.

With rapid advances in AI and predictions of a transformative 2025, every qualitative research agency must prepare for change – whether exciting or unsettling.

Originally published as a LinkedIn newsletter series inviting qualitative researchers to join the conversation, this book invites you to explore the big questions:

  • What does great qualitative research look like in 2025?
  • How has research tech changed qualitative methods – for better and for worse?
  • Where is the industry headed, and how do we retain the craft of qualitative research in an AI-driven world?

Please login below or register for a free Insight Platforms account to download ebooks.

More from FUAL Asia

Scroll to Top