Learn more about the opportunities and challenges brought by technology, thorugh the eyes of insights leaders and experts.

In this year’s State of Insights report, Stravito explores how
paradoxically everything and nothing has changed in the world
of insights.

While new and evolving technologies like Generative AI offer a
chance to transform the field as we know it, many of the same
challenges that have existed for decades persist.

And in this transitional space, there are both emerging
opportunities and risks that face today’s insights leaders.

Drawing on conversations with industry leaders and experts on
the Consumer Insights Podcast over the last year, Stravito explored
various perspectives on how technology might just make insights
work more human, and how insights leaders and their teams can
maximize the opportunities offered by this new era.