The Qualitative Insights Summit

AI Research for Deeper Human Understanding

Free Virtual Event | | November 2026 | Watch On-Demand

AGENDA
  • AI Agents
  • AI Personas
  • AI Moderated Interviews
  • Text Analytics
  • Survey Analysis
  • Survey Research
  • Qualitative Data Analysis
  • Qualitative Research
  • Video Analytics
  • Video Research
  • Synthetic Data
  • Digital Twins
  • Conversational Surveys
  • Social Media Listening/Intelligence

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Discover the latest ideas, methods and tools for qualitative market and user research.

Qualitative research is booming.

The insights industry continues its rapid evolution. The Market Research sector surpassed $35bn1, with qualitative research accounting for around 14%1 of the total.

The qualitative insights industry has rapidly accelerated its shift toward technology-enabled methods over the past few years. Since the pandemic, digital-first approaches have continued to gain momentum, driving new ways to capture and analyse human behaviour.

The idea of “qual at scale” has become increasingly influential, as qualitative signals are now frequently integrated with digital quantitative methodologies to deliver richer, faster, and more actionable insights.

What once relied on in-person interviews and post-it-note analysis has transformed into a dynamic ecosystem of digital ethnography, AI-assisted synthesis, multimodal feedback, and always-on qualitative intelligence.

More than 70% of all qualitative research now happens digitally, supported by platforms that blend video, text, passive behavioural data and GenAI-powered analysis.

Yet despite the acceleration of tools, one truth has only grown stronger: technology can scale insight, but only human creativity, empathy and storytelling can make it meaningful.

The Qualitative Insights Summit 2026 is your opportunity to:

  • Explore next-generation tools, methods and thinking across digital qual, AI, mobile ethnography, and real-time customer understanding
  • Learn from real life case studies showing how teams are uncovering deeper human truths in a world of data overload
  • Understand how GenAI, automation and multimodal analytics are reshaping qualitative work—from fieldwork to synthesis to stakeholder activation
  • Discover practical techniques for evolving traditional qual into hybrid, agile, and continuous learning frameworks
  • Engage with leading qualitative researchers, strategists and experts
  • Meet innovative partners who can help you elevate your future research projects

Join hundreds of researchers, designers, consultants, product managers and insights professionals at this free virtual conference.

1 Source: ESOMAR Global Market Research 2025

Watch all sessions live or on-demand after the event. For free.

Live Sessions

Agenda will be updated soon.

FAQ

Anyone who wants to see the latest research thinking, tools and methods to support insights and analytics: insights professionals, data analysts, management consultants, product & marketing managers and researchers

This event is live and online on November 10th and 11th 2026.

This event is free to attend.

All our speaking and sponsorship opportunities are in the Insight Platforms Media Pack.

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