Cracking the Code: How Advertising Elements Drive Behaviour Change
Part of the Ad & Brand Insights Summit
On-Demand Webinar
Create ads to make a difference
In this masterclass, Fastuna will show how different elements of advertising, including tone, humour, topic and the presence of people, can impact behaviour change.
This knowledge comes from Fastuna’s database rating thousands of videos tested on their proprietary research platform over the years.
Together with Fastuna client Haleon, we will give you recommendations for video content production and testing on a real audience in 2023. This will inspire more confidence in your team, attract more viewers and increase ROI.
Here are the three key learnings you’ll get from the session:
Register
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Create ads to make a difference
In this masterclass, Fastuna will show how different elements of advertising, including tone, humour, topic and the presence of people, can impact behaviour change.
This knowledge comes from Fastuna’s database rating thousands of videos tested on their proprietary research platform over the years.
Together with Fastuna client Haleon, we will give you recommendations for video content production and testing on a real audience in 2023. This will inspire more confidence in your team, attract more viewers and increase ROI.
Here are the three key learnings you’ll get from the session:
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Speakers
Maria Soroka
