How Iterative Testing & AI Drive NPD Success
With Cambri | Part of the Innovation Insights Summit Oct 2023
- on-demand webinar
- NPD (New Product Development)
- Artificial Intelligence
- Concept Testing
- User Testing
- Product Testing
- Prototype Testing
- Predictive Analytics
Learn how iterative testing & AI using the Cambri solution help Carlsberg to make 3 out of every 4 product launches a success.
Over 30,000 products launch every year and most fail. Why is there a general acceptance that innovation is hard and that high failure rates are to be expected and tolerated?
It does not have to be this way.
In this session Cambri Co-Founder and CMO Dani Kamras will share how customers like Carlsberg are breaking this cycle of futility and seeing 3 out of 4 launches succeed.
Dani will explain how to combine agile and iterative consumer testing with data-driven AI prediction and advice. This turns innovation success on its head and makes failed launches a thing of the past.
Register
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Learn how iterative testing & AI using the Cambri solution help Carlsberg to make 3 out of every 4 product launches a success.
Over 30,000 products launch every year and most fail. Why is there a general acceptance that innovation is hard and that high failure rates are to be expected and tolerated?
It does not have to be this way.
In this session Cambri Co-Founder and CMO Dani Kamras will share how customers like Carlsberg are breaking this cycle of futility and seeing 3 out of 4 launches succeed.
Dani will explain how to combine agile and iterative consumer testing with data-driven AI prediction and advice. This turns innovation success on its head and makes failed launches a thing of the past.
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Speakers
Dani Kamras
