Human Experience (HX) In The AI Era: A Guide For Insight Leaders

With Forsta

  • ebook
  • AI
  • Artificial Intelligence
  • Qualitative Research
  • Survey Research
  • Conversational AI
  • Behavioural Research
  • Synthetic Data
  • Customer Experience (CX) Feedback
  • AI Agents

How Human Experience keeps insight teams relevant in the AI era.

AI is rapidly transforming market research, from data collection and analysis to reporting and automation. As research workflows become faster and more technology-driven, insight teams face growing pressure to maintain quality, relevance, and impact.

This ebook explores how Human Experience (HX) helps research teams thrive in the AI era by balancing automation with human judgment, empathy, and expertise. It explains where AI adds the most value, where human input remains essential, and how leading teams successfully combine the two.

You will learn:

  • How AI is reshaping qualitative and quantitative research
  • Why Human Experience is critical for insight quality
  • Which research tasks should be automated, augmented, or human-led
  • Key risks and myths around AI adoption
  • How insight teams can future-proof their skills and workflows

Please login below or register for a free Insight Platforms account to download ebooks.

More from Forsta

Scroll to Top