The Corporate Researcher’s Guide to Insight Communities

With Insight Platforms

  • ebook
  • Qualitative Research
  • Survey Research
  • AI
  • AI Agents
  • AI Interviews
  • Generative AI
  • Knowledge Management
  • Automated Reporting
  • Social Media Listening/Intelligence
  • Video Research

Demystify Artificial Intelligence for research, insights and analytics in this accessible and pragmatic guide written by Insight Platforms experts.

Featuring contributions from five sponsoring partners, the content remains unbiased and editorially independent – a trusted resource for understanding, planning, and managing communities.

Packed with no-nonsense explainers, real-world case studies, and expert advice, download this guide to learn:

  • Essential terminology: Our Bluffer’s Guide to the Language of AI will help you quickly get your head around industry jargon and vendor pitches.
  • Core concepts. Understand the differences between probabilistic and deterministic AI models, and how specialist research AI tools differ from general-purpose solutions.
  • Applications & Use Cases: 14 key areas for AI in research and insights: how it works, where you can use it, how it’s similar or different to existing approaches, how to get started, and what questions to ask the vendors.
  • Planning for the future: how insights teams teams, agencies and research careers will all evolve in the era of AI.
Corporate Researcher's Guide to AI Page Examples
The Corporate Researcher's Guide to Insight Communities - Ebook Featured Image - Insight Platforms
  • Knit is an end-to-end Insights Platform combining Quant, Video &…
  • Conveo uses AI to conduct hundreds of in-depth voice interviews,…
  • Verve is an Artificial Intelligence, Human Insights and Cultural Understanding…
  • Finch Brands is an insights-driven brand strategy consultancy with AI-powered…
  • Yasna is an AI assistant for conversational research: collect facts,…

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