My-Take: The Smart Insight Community Platform

Flexible, AI-Infused, and Built for Deeper Customer Connections

My-Take is a leading insight community platform designed to help brands capture rich customer insights through a seamless blend of qualitative, quantitative, customer experience (CX), and user experience (UX) research.

Whether you’re running short-term pop-up studies or building long-term, engaged communities, our platform delivers the flexibility, power, and support you need to turn customer feedback into strategic action. With over 15 years of experience and a high client retention rate, we’ve partnered with companies of all sizes, including Fortune 500 brands, to transform customer perspectives into actionable insights.

Versatile Qualitative & Quantitative Research Activities

Our platform supports a wide variety of research methods, allowing you to capture insights in ways that best suit your objectives. Design and deploy surveys with over 30 question types, incorporating advanced logic, image zoom, heatmaps, and hotspots for detailed feedback. Use polls to gather quick opinions, or spark creativity with idea sessions and collages. For more immersive research, run mobile missions to collect in-the-moment feedback or conduct home-use tests to understand real-world product experiences.

When deeper qualitative insights are needed, easily facilitate online focus groups and in-depth interviews (IDIs) via live video chats. Community discussion boards foster organic conversations, and our Conversations activity type enables mobile-first, ongoing dialogues with participants on specific topics. This mobile-first survey approach allows for easy, real-time feedback directly from participants’ smartphones, ensuring high engagement and a seamless experience. AI-powered moderation tools keep all discussions productive and on track. Whether you need agile insights or ongoing feedback, My-Take brings your research to life.

Effortless Community Management & Administration 

Managing a research community doesn’t have to be complicated. My-Take’s intuitive admin dashboard gives you full control, from member management and dynamic group segmentation to activity scheduling and automated rewards. Optional built-in incentives, including gift cards or custom reward catalogs, help keep members engaged, while points, badges, and leaderboards add a layer of gamification that motivates ongoing participation.

Communication is seamless, with multiple touchpoints to keep members connected. Send emails, SMS, pop-ups, or newsletters, and use sharebacks to highlight key findings, showing participants how their feedback makes an impact.

Custom branding options ensure your community feels like a natural extension of your brand, creating a cohesive and inviting environment for members to share their thoughts.

Powerful Reporting & AI-Driven Insights

My-Take transforms raw data into clear, actionable insights with advanced reporting and analytics tools. Our AI-powered features, like instant theming, speed up qualitative analysis by automatically categorizing responses. SmartDeck™ reporting generates ready-to-share PowerPoint presentations, while built-in statistical tools, including cross-tabs, banner tables, and significance testing, help you dig deeper into your quantitative data.

Visualizing insights is simple, with live data previews, infographics, and word clouds that make even complex findings easy to understand. Video editing and transcription tools allow you to analyze recorded sessions, capturing every nuance of your qualitative research. Whether you’re presenting findings to stakeholders or exploring data for internal decision-making, My-Take’s reporting suite makes it easy to turn research into results.

Why Choose My-Take?

My-Take is the smart choice for building and managing engaged communities that drive valuable customer insights. Our flexible service models allow you to choose and change the level of support that fits your needs, whether you prefer a self-service approach, a hybrid model with selective research assistance, or full-service support with a dedicated research team.

We’re not just a technology provider, we’re your research partner. Our team of experienced analysts and community managers are always ready to help, whether that means fine-tuning activities, analyzing results, or guiding your overall research strategy. With a “can-do” culture and commitment to continuous innovation, My-Take ensures you stay ahead of the curve with a future-proof platform designed to adapt to your evolving needs.