Innovation based on consumer research needs reliable, high quality data. Learn how Suzy is beating bots using AI-powered technology.
The evolution of AI has begun to improve lives of market researchers, enabling new ways to gather, analyse and generate data and insights.
However, it represents a challenge for market researchers to guarantee that despite usage of new technologies, the data quality is intact.
In new product development, it is even more important: the foundation of groundbreaking product development is authentic and accurate data.
Join Suzy’s Chief Product Officer Nick Gauchat, Chief Customer Officer Katie Gross, and Chief Technology Officer William Mansfield as they discuss the steps Suzy is taking to outsmart panel bots to ensure data quality.
Successfully winning against bots is to beat them at their own game with smarter, more intelligent products that can more easily detect them. The results are consumer data that really shows their needs and opinions and help an informed decision in building innovation.
You’ll leave with an understanding of advances that can help bot-proof products for years to come.