Cambri is an AI consumer Insight platform offering high-quality insights at every stage of the product development lifecycle—from early concept screening to refinement and go-to-market validation. In particular, Cambri is focused on addressing the say-do gap that exists in concept testing.

Launch more successful products!

Traditional concept testing relies on KPIs and benchmarks disconnected from real-world performance, creating the say-do gap. This leads to products testing well but failing in-market or promising ideas being wrongly discarded. Studies show these methods predict outcomes accurately only 35% of the time.

Cambri’s AI model, trained on real-world respondent and point-of-sale data, predicts in-market outcomes with 80% accuracy. By significantly reducing the say-do gap, Cambri empowers companies to launch products with confidence and avoid costly missteps.