Verve gives organisations the power to bring customers into any decision through Verve Vero — an insights ecosystem that unites human truth, artificial intelligence and cultural intelligence. At its core are Verve Intelligent Personas & Simulations (VIPS): dynamic, constantly evolving simulations of your customers that deliver total recall of the past, a deep understanding of the present and crystal-clear foresight into the future. 

Built from validated, auditable client data and enriched with high-quality curated sources, Vero provides reliable, secure, enterprise-ready insight. From quick questions to full-scale quant and rich qualitative depth, clients use Vero to access limitless, exceptional and affordable intelligence that works at the speed of business. 

Verve’s triple award-winning VIPS are not ‘black box’ – they’re anchored in proprietary, validated insight, enriched with high-quality curated datasets, audited and updated continuously. Delivered in a secure, enterprise-ready environment, simulations provide reliable, decision-ready intelligence that teams can use with confidence. 

World-leading brands use Verve Vero to run always-on insight, test ideas, bring customer strategies to life and explore future scenarios, including Samsung, Mars, UBS and Colgate-Palmolive.