Research Tools Radar for Jan 29th 2025
Reading time ⏱️ : 2 minutes
Hi there,
Welcome to your weekly dose of research tech updates from Insight Platforms: new companies and tools; product and feature launches; and interesting reads to inspire you.
Find out who’s hot and who’s not later today: we’ll report survey results from the Insights Awareness Pulse.
Learn about the newest stuff in research tech at February’s Demo Days.
Speed date your next tech partners at our new event in March.
Enjoy
Mike
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⚒️ Latest Tools
A selection of the newest tools in the Insight Platforms directory.
Touchstone Research is a consumer insights firm with expert services and proprietary technology for quant, qual, and community-based research.
Sapio Research is a B2B market research agency whose ‘Data 2 Story’ product is an AI platform for quantitative survey storytelling.
Gener8 is a behavioural tracking platform that provides consumer insights to brands and rewards users with vouchers and other offers.
N-Infinite from Livepanel enhances hard-to-reach studies by creating augmented samples through Machine Learning driven imputation.
RED C Direct is an advertising testing solution with structured metrics, automated reporting, sampling and data collection.
This week’s edition is sponsored by One Strategy Studio
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🎉 Product Updates
A roundup of new features and major upgrades from research tools.
Text and CS feedback analytics company Caplena launches Caplena 3.0 combining feedback with quantitative variables and leveraging GenAI.
Market research company Touchstone Research launches Dial Tester for real-time audience feedback and content optimisation.
Qual software company Quirkos updates offline qualitative analysis software tool Quirkos 3.
Consumer intelligence provider NielsenIQ is expanding its OmniShopper panel in the USA with data on 5,000 previously unreportable brands.
ChatGPT launches Operator, its AI agent that can complete tasks by controlling your computer. Only for the highest-tier subscribers in the US right now.
Reputation performance management firm Reputation introduces new features to enhance the sources of feedback data.
Community management platform Zencity acquires UK community engagement tech company Commonplace.
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📖 Interesting Reads
Relevant technology, marketing and data articles from around the globe.
Everyone’s getting in on the synthetic persona act. Even the CIA is using AI chatbots to simulate conversations with world leaders.
Everyone is freaking out about Chinese AI model DeepSeek. Here’s why (and some reasons to calm down). Here’s a great post debunking some of the hype and over-claim. And and excellent thread on the real implications of Deepseek vs Open AI.
Which AI to use? Check out this handy guide to the various major AI models from Ethan Mollick.