Research Tools Radar for Feb 5th 2025
Reading time ⏱️ : 2 minutes
Hi there,
Welcome to your weekly dose of research tech updates from Insight Platforms: new companies and tools; product and feature launches; and interesting reads to inspire you.
Get a closer look at the latest research tech in February’s Demo Days.
Then speed date your next tech partners at our new event in March.
Enjoy
Mike
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⚒️ Latest Tools
A selection of the newest tools in the Insight Platforms directory.
Breyta is an AI research assistant where you can get instant answers to all your research questions from all your qualitative data.
Harris QuestBrand tracks brand health and performance using real-time data on consumer sentiment, competitors, and campaigns.
RepTrak provides survey-based data on reputation, brand, and ESG, giving businesses a measurable view of their reputation.
Enquire AI is a digital expert network that combines human insights, AI, and a patented workflow tool to deliver fast, compliant, and on-demand research solutions.
Meaningful enables you to collect valuable insights effortlessly, helping you refine your marketing strategies, enhance customer experiences, and accelerate growth.
This week’s edition is sponsored by QuestionPro
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🎉 Product Updates
A roundup of new features and major upgrades from research tools.
ResTech company PureSpectrum announces the launch of PureSpectrum Training Data combining human insights and machine intelligence.
Survey and feedback tool Voiceform unveils Nova, a virtual AI research assistant.
Acutus AI launches with technology products for synthetic data generation, data quality management, and participant recruitment.
Survey operations platform OpinionRoute has acquired survey programming tech firm Jibunu.
Insights tech and data provider Toluna launches of Toluna HarmonAIze Personas, survey-taking synthetic personas that mimic individual human responses.
Predictive consumer intelligence company Resonate launches proprietary ‘rAI-powered’ Audience Builder tool.
Healthcare consulting firm KJT launches Sparq Intelligence, an AI-powered suite of solutions with AI moderation and digital twin modeling.
XI platform InMoment launches new Location Performance Scoring System.
Quantitative survey platform Peekator introduces AI Coding for enhanced text analysis within surveys.
Online survey tool SurveyMonkey releases new advantced market research capabilities.
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📖 Interesting Reads
Relevant technology, marketing and data articles from around the globe.
OpenAI launches deep research in ChatGPT which means it can now do multi-step research on the internet for complex tasks.
Looks like AIs checking the work of other AIs helps to reduce hallucinations.
Would you believe that the global brand tracking software market is projected to grow to $63bn by 2030? No. Me neither.