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AQR Hackathon – AI for Qual – Gen AI for Market Research in 2025

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This presentation was delivered in London in April 2025 by Mike Stevens to the AI for Qual Hackathon hosted by AQR.

AQR AI for Qual hackathon - Insight Platforms Gen AI and research in 2025 webinar featured image

This is a follow-up to a prior session delivered at an earlier AQR event in 2023. It covers five key developments in Gen AI for market research.

Watch this free on-demand recording to learn about:

  • The growth in empathetic AI and the implications for researchers from multimodal LLMs;
  • New interfaces that are transforming the participant experience and reporting deliverables;
  • Increased autonomy in the research and insights process with Deep Research tools and end-to-end agentic workflows;
  • The increasing integration of research and insights data into enterprise ecosystems;
  • The opportunity AI offers to researchers with personality and expertise to amplify their impact.

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