Motives is an AI-powered qualitative research platform that automates interviews, analysis, and reporting for marketing, creative, and insights teams. It delivers deep consumer insights in days, not weeks, combining qualitative depth with AI-driven speed and scalability.

Built for consumer-focused brands, Motives helps teams validate ideas, test creative, and understand audiences quickly and cost-effectively.

Key Features:

• AI Interviews: In-depth consumer interviews, insights in 48 hours.
• Smart Analysis: Automatically extracts key themes, quotes, and takeaways.
• AI Research Plans: Instantly generate tailored research guides.
• Recruitment Automation: Finds and screens the right participants fast.
• Instant Reporting: Get transcripts, highlight reels, and PowerPoint outputs.
• Ask the Researcher: Query findings anytime with the built-in AI assistant.
• Flexible Use Cases: Supports discovery, concept testing, and brand tracking.
• Fast & Scalable: Qual depth, quant speed, affordable and efficient.

Motives empowers brands, marketers, and researchers to make data-backed decisions faster — turning customer conversations into actionable insights that fuel smarter creative, stronger strategies, and better business outcomes.