Research Tools Radar for Jul 2nd 2025
Reading time ⏱️ : 2 minutes
Hi there,
Welcome to your weekly dose of research tech updates from Insight Platforms: new companies and tools; product and feature launches; and interesting reads to inspire you.
Yesterday we launched our Corporate Researcher’s Guide series: practical education for in-house teams.
Today, we have Day 2 of Demo Days – starting at 2pm UK time. Sign up to join live or watch the replays.
Enjoy
Mike
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⚒️ Latest Tools
A selection of the newest tools in the Insight Platforms directory.
Semilattice creates predictive AI models of target audiences to simulate responses and deliver market insights.
CloudResearch is a participant-sourcing platform that helps researchers recruit diverse, vetted respondents for academic and market research.
Bluepill is an AI research tool that uses simulated personas to predict customer responses to messaging, campaigns, and product decisions.
Keplar offers synthetic audiences that simulate consumer behaviour for instant feedback and sentiment analysis.
DataTako is a white-label BI platform enabling Power BI report sharing without individual licenses. Cost-effective business intelligence for all stakeholders.
This week’s edition is sponsored by inca
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🎉 Product Updates
A roundup of new features and major upgrades from research tools.
Online Qualitative Research platform Qualzy gets ISO 27001 quality and security standard certification.
Eye tracking platform Lumen partners with IAS to provide social attention measurement for SnapChat.
Online qual platform Aha Insights relaunches its AI-powered research platform.
Research data and fraud prevention solutions provider Rep Data introduces a “No-Fly” list to combat survey fraud.
Ipsos announces the launch of Collective Innovation, an end-to-end offer designed to accelerate innovation development.
Creative effectiveness platform DAIVID unveils a new tool that instantly measures the effectiveness of AI-powered creatives.
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📖 Interesting Reads
Relevant technology, marketing and data articles from around the globe.
Great case study on the Anthropic website about Audience Strategies’ use of Claude to help generate its research report on the electronic music industry.
A really useful guide to the latest general purpose AI models from Ethan Mollick.
The ICC/ESOMAR International Code has been updated with specific provisions for the use of synthetic data.