When you’re spending millions on your ad, you want to know that your creative is working effectively.

Redge’s 13-question qual-quant survey brings a new level of depth to creative testing. Tapping into System 1 and System 2 responses and surfacing both emotional and rational responses that impact cut-through, engagement, and brand, the ad test report will give you greater clarity of its impact in the market and ideas for optimisation.

The study will help you optimise your ad, ensuring it resonates with your target audience and drives brand impact, maximising return on investment.

Report includes:

• Spontaneous response – key themes, sentiment, verbatim
• Likeability
• Spontaneous likes and dislikes
• Relevance
• Recall
• Unprompted brand attribution
• Impact on purchase intent
• Messaging – themes, verbatim
• Impact on brand – themes, sentiment, verbatim
• Key differences by age, gender, location

Built For:  Marketing & Brand Teams and Creative Agencies

• Identifying the most powerful creative idea before production using animatics, audio scripts or finished film
• Postproduction – as disaster check for final refinement
• Test the impact of 60s 30s and 15s format
• In-flight to measure ongoing impact, wear out, and inform media spend
• Test competitor’s ads and understand their impact on their brand and buying intention to inform your response
• For agencies to gain insight into the strengths and weaknesses of existing ads before going into pitch