Fast, decision-ready creative testing for marketing, brand and advertising teams

Redge’s Creative Ad Test helps you quickly understand which ads cut through, resonate and build your brand — with results delivered in 48–72 hours. Designed for marketers and brand leaders who need evidence-led clarity, Redge combines high-quality quantitative measurement with conversational, qual-style diagnostics to reveal not just what performs, but why.

Every study runs through the Redge platform’s automated chat-based survey engine and is analysed directly into PowerPoint using sophisticated prompts aligned to best-practice templates. A researcher then reviews and refines the report to ensure accuracy, clarity and meaningful interpretation before delivery.

The result: fast, reliable, decision-ready evidence you can take straight into creative reviews, media planning sessions and leadership conversations.

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What the Creative Ad Test answers

1. Cut-through & resonance

Instantly see whether your ad grabs attention, feels relevant, and leaves the intended emotional impression.

2. Brand impact and message playback

Measure attribution, linkage, and brand lift to understand whether your creative strengthens brand memory and meaning. Understand what is being communicated and how this impacts brand and behavioural intent.

3. Decision clarity

Receive a plain-English summary with key metrics and qualitative depth to allow you to decide which ideas to progress, iterate or drop.

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How Redge works

1. You brief us on your campaign, brand and target audience.

2. We tailor the study design, selecting the most relevant diagnostics from our proven creative testing framework.

3. Fieldwork runs via the Redge chat-survey platform, using integrated sample partners to reach your audience quickly.

4. Automated analysis generates charts and results, feeding directly into your PowerPoint deck.

5. A researcher reviews and finalises the report, ensuring accuracy and meaningful, decision-ready interpretation.

6. You receive a complete deck of findings, insights and recommendations within 48–72 hours.

This hybrid workflow gives you the speed of automation with the confidence of expert oversight — perfect for tight timelines and high-stakes creative decisions.

 

Turnaround & Deliverables

• 48–72 hour delivery for most studies

• Complete PowerPoint report, generated automatically and refined by a researcher

• Full dataset, if required

• Breakdowns by key audience segments

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Add-ons

• Custom questions

• Biometric facial-expression tracking

• Presentation of findings to your team

• Extra audience segments or boosted sample sizes

• Deeper cross-tab analysis