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Usage and Attitude survey

U&A survey to understand usage, attitudes, and purchase drivers for shaping product, marketing, and communication strategies cost-effectively.

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Usage and Attitude survey Overview

The

The most comprehensive of our studies, our Usage and Attitude survey uncovers the 5 Ws of a product and category: 

  • What it is 
  • Who is it for 
  • What is it for 
  • When it is bought 
  • Why is it bought 

Designed for marketing and communications teams to inform marketing, product and communications strategies at a fraction of the cost of segmentation studies. 

Report Includes 

  • Last purchase experience 
    • Who it was bought for 
    • Planned or spontaneous 
    • Purchase frequency
    • Purchase triggers 
    • Rank of purchase factors 
    • Positive product feedback 
    • Negative product feedback 
  • Category and brand lens: 
    • Spontaneous Brand Awareness 
    • Prompted brand awareness 
    • Brand purchase history 
    • Specific feedback on branded product – positive, negative 
    • Brand association with up to 10 attributes 
    • Overall satisfaction 
    • Likelihood to purchase again 
    • Further open feedback 
  • Demographic profiling: 
    • Age 
    • Gender
    • Location 
    • Income

Usage and Attitude survey Categories

Usage & Attitude (U&A) Research
UA 768x644
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