The most comprehensive of our studies, our Usage and Attitude survey uncovers the 5 Ws of a product and category:
What it is
Who is it for
What is it for
When it is bought
Why is it bought
Designed for marketing and communications teams to inform marketing, product and communications strategies at a fraction of the cost of segmentation studies.
Report Includes
Last purchase experience
Who it was bought for
Planned or spontaneous
Purchase frequency
Purchase triggers
Rank of purchase factors
Positive product feedback
Negative product feedback
Category and brand lens:
Spontaneous Brand Awareness
Prompted brand awareness
Brand purchase history
Specific feedback on branded product – positive, negative
We use cookies to ensure that we give you the best experience on our website. If you continue to use this site we will assume that you are happy with it.
