Sami Wong, Founder & Managing Director for 3Drips Psychology, Research & Consultancy in China, talks about the role of psychology in consumer insights, challenges for LLM and complexities of the region.

In this episode of Insights from Elsewhere, Cynthia Portugal interviews Sami Wong, Founder and Managing Director of 3Drips Psychology, Research and Consultancy, based in Beijing, China.

Sami shares her journey in market research, the importance of psychological understanding in consumer insights and the significance of emotional value in the Chinese market.

She talks about the challenges and opportunities of conducting market research in China, emphasizing the complexities due to cultural and linguistic diversity.

Additionally. Sami highlights the need for AI tools and research platforms to understand China’s unique linguistic nuances.