Research Tools Radar for Oct 1st 2025
Reading time ⏱️ : 2 minutes
Hi there,
Welcome to your weekly dose of research tech updates from Insight Platforms: new companies and tools; product and feature launches; and interesting reads to inspire you.
”Data quality is terrible and AI is making things worse.” But is this actually true? Join this webinar with Cint to find out.
Then sign up for the Insights to Impact Summit.
And our demo of the week is Crunch: survey analysis and visualisation.
Enjoy
Mike
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⚒️ Latest Tools
A selection of the newest tools in the Insight Platforms directory.
Wortya creates synthetic profiles that simulate target audiences and behaviours to test scenarios, validate ideas, and explore new markets.
Dawnify provides AI agents for research firms to package their offers for small and medium-sized business customers.
Poocho is a qualitative research platform for AI-assisted, real-time interviews with a panel of over 15,000 Indian consumers.
Alpha Base OS powers custom synthetic data solutions through a proprietary platform.
Aipermind is a platform for validating business ideas through market simulations and rapid data collection.
This week’s edition is sponsored by Cint
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🎉 Product Updates
A roundup of new features and major upgrades from research tools.
Insights company FlexMR launches its InterviewMR video discussion tool.
Qualitative insights platform Voxpopme launches AI Moderator 2.0 for video interviews with smart probing and stimulus testing features.
Sago launches Quant AI summaries on its agile research platform Methodify.
AI insights provider Verve launches Fresco Live Intelligent Personas for CACI’s segmentation in the UK.
Research tech provider Fuel Cycle launches Presentation Designer, part of its Autonomous Insights platform, for automated creation of reports and presentations.
Augmented intelligence platform i-Genie.ai lands $7.5 million in Series A funding.
Ad measurement platform DISQO releases a free self-serve brand lift solution for media companies.
Morning Consult, the continuous research and data provider, unveils three new AI agents for reputation, audience and financial reporting.
Survey platform Alchemer buys reviews and social listening provider Chatmeter to combine direct and indirect feedback data.
Netigate acquires digital customer feedback platform Mopinion, adding to its recent acquisition of feedback analytics provider Lumoa.
Anthropic launches Claude Sonnet 4.5, an update to its core model with new features for data analytics, research and coding.
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👾 Demo of the Week
Crunch is an online drag-and-drop survey analysis platform with analytics, visualisations, PowerPoint exports & crosstabs.
📖 Interesting Reads
Relevant technology, marketing and data articles from around the globe.
Has a colleague put AI workslop in your email inbox? You’re not alone. 40% of us admit to receiving it.
A new paper analyses a massive dataset to learn how people use ChatGPT. TL;DR: non-work use dominates and is growing fastest; female users and emerging markets are leading the surge.
Another paper looks at which economic tasks are performed with AI, with data from millions of Claude conversations. Turns out half the use is in programming and writing, although a third of occupations now use AI for more than 25% of their work.