Research Tools Radar for Oct 15th 2025
Reading time ⏱️ : 2 minutes
Hi there,
Welcome to your weekly dose of research tech updates from Insight Platforms: new companies and tools; product and feature launches; and interesting reads to inspire you.
What impact do insights really make? And what’s the real point of AI personas, agents, and multimodal qual?
Find out at next week’s Insights to Action Summit. It’s free to watch live or on-demand.
And our demo of the week is Field Notes: mobile qualitative and self-ethnography made simple.
Enjoy
Mike
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⚒️ Latest Tools
A selection of the newest tools in the Insight Platforms directory.
Pirai AI converts Word, PDF & images to 20+ survey platforms in 10 minutes with university-trusted automation.
Redbird is an AI-powered data analytics platform that enables teams to automate and unify analytics workflows without coding.
Atheneum connects clients with a network of 1M+ experts for primary research, offering services like expert interviews and surveys.
DAASH is an AI-driven commerce intelligence platform providing weekly retailer-specific insights in beauty and personal care.
New Possible is an insight platform that measures employee feedback to provide leaders with feedback to improve the employee journey.
This week’s edition is sponsored by Cint
Sponsor future editions of the Research Tools Radar
🎉 Product Updates
A roundup of new features and major upgrades from research tools.
Survey analysis and reporting platform Displayr launches new AI-powered Data Preparation Agent.
Synthetic data platform OpinioAI releases Synthetic Memories that understand businesses in context.
Audience Intelligence Platform Pulsar launches a bunch of AI agent TeamMates for research, alerts, compliance and predictions.
Independent clearinghouse company Data Quality Co-op adds new platform capabilities.
Consumer behaviour company Circana unveils new Marketing Foresight solution.
Cint and Affinity Solutions announce a strategic partnership to connect survey data to consumer purchase behaviour.
Experience research platform Dscout rolls out three new capabilities within Dscout AI.
Got news? Submit it here.
👾 Demo of the Week
Field Notes is the qualitative platform designed for fast, efficient capture and management of high-quality, self-shot video from people anywhere in the world via their smartphones.
📖 Interesting Reads
Relevant technology, marketing and data articles from around the globe.
More polarising scraps over synthetic data as this research claims that LLMs misread consumer behaviour…
… but this extensive and widely reviewed paper suggests they are actually good at mirroring human purchase intent.
And it turns out the US labour market resists adopting AI much more for performance concerns than ethics.