Jessica Dua

Jessica Dua, Senior Qualitative Manager at Cultural Traits, combines extensive qualitative expertise with warmth, empathy, and a strong passion for understanding human behaviour and real-world experiences. She is known for her thoughtful moderation, emotional mapping, and co-creation expertise.

She helps brainstorm ideas and translates human insights into impactful product development, brand building, and innovation. With deep experience in qualitative research, she is skilled across a wide range of methodologies.

She has led research for global brands, generating insights that have guided investments addressing complex social challenges. She places people at the heart of her research, delivers insights with clarity, and keeps empathy central to her work.

Jessica holds an MBA in Marketing and Strategic Management from Delhi University.