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Why Global Social Listening Playbooks Fail in MENA (And the $928M Map to Winning)

Mohamed Elsherif MENA - Next Gen Insights Summit 2026 - Featured Image
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April 22 @ 3:20 pm – 3:40 pm

This live webinar is part of The Next Generation Insights Summit – April 2026:

Mohamed Elsherif reveals why global social listening playbooks fail in MENA, and the trust-first blueprint to win a $928M market opportunity.

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The Middle East represents a $928M opportunity for SaaS Media Intelligence Tools, yet global tech giants continue to lose ground to localized strategies. The reason? A “Copy-Paste Crisis” where Western playbooks ignore the trust-first economy, linguistic nuance, and data realities of the region. In this session, Mohamed ElSherif reveals why legacy SaaS G2M models break upon entry and shares the “MENA-Ready” strategic blueprint used to bypass global limitations and win the trust of the region’s largest government and enterprise clients.

What You Will Discover:

  • This is the first step in your roadmap to scaling and winning in the MENA market.
  • Why standard NLP models lose client trust.
  • The strategy for achieving full regional coverage in a market where standard APIs often leave you 40% blind.
  • Stop “translating words” and start adapting workflows to the specific outcomes regional leaders demand.

The goal is to stop applying Western assumptions to a Middle Eastern reality. This session is designed for leaders who want to move beyond features and start delivering the high-value, outcome-led intelligence that wins and retains the region’s top-tier clients.

Speakers