Calling All Leaders: Take On The Future of Research

When AI takes over the process, speeding up insight product production by 70%, what happens to your people? The mechanical moves that once made up the backbone of early research careers, and many specialist skills are being automated at scale.

This session is designed for CEOs, managing directors and department heads who are staring down a simple truth. Freeing up time is not the same as creating thought leaders. How do you cultivate knowledge you’ve honed over years of experience when the ways you learnt no longer exist?

In this candid discussion, we will explore:

• The risk of losing “apprenticeship learning” in an AI-driven world and how to build the next generation of insight experts without the traditional training ground
• How AI is reshaping the structure of market research teams for the better and what that means for your cost base, capability model and competitive edge
• Whether technical, delivery-focused researchers can evolve into client-facing advisors and what support that transformation requires
• Why your secret sauce has always been leadership: Training, enablement and intentional talent redeployment

We will talk openly about what is realistic, what is risky and what is required. Because the industry needs a blueprint for building AI-augmented teams that can think deeper, advise smarter, and connect better.

Join us to shape the future insights team.