Ramona Daniel

Ramona Daniel is a cultural insights and strategy consultant who brings cultural intelligence to quantitative research.

She works with organisations that want their quantitative research not just to capture what people do, but the cultural context that explains why it matters.

Her practice spans four areas: quant on demand with senior-level expertise, cultural quant, cultural strategy, and training and workshops that build the skills that make researchers effective.

She’s particularly focused on integrating AI as an enhancement to solid research foundations, not a replacement for them.

Before going independent, she spent over two decades at Ipsos, Kantar, and across WPP.