Tom Woodnutt
Tom is the founder of insight & strategy collective Feeling Mutual. He is a leading expert in global, online and mobile qualitative research.
April 21 @ 5:20 pm – 6:00 pm
This live webinar is part of The Next Generation Insights Summit – April 2026:
Tom Woodnutt leads a candid panel on how AI is transforming independent researchers, boosting impact while protecting rigor and trust.
Complete the form to register for this free virtual event
AI is already reshaping how independent market researchers work. It is changing workflows, speeding up analysis, expanding what small or solo teams can deliver and enabling new types of research. But alongside these gains come new questions about quality, trust, and the role of human expertise.
In this panel discussion, Tom Woodnutt will talk to 3 independent researchers about how recent advances in AI have changed the way they design and run studies, analyze data and add value to clients. Moving beyond hype, they will discuss what AI genuinely enables in practice, where it falls short, and how they maintain rigor and credibility in AI-assisted research.
The conversation will also explore the challenges AI introduces, including transparency, data privacy, and the risks of over-automation or commoditization.
The session concludes with a forward-looking view on how the role of the independent researcher is evolving and which skills will matter most in an AI-driven insights landscape.
Speakers
Sidi Lemine
Sidi Lemine is a brand strategist and qualitative researcher with 18 years of experience leading strategy, research and innovation projects
Matteo Cantamesse
Matteo Cantamesse, Owner for Spice Research, works since 2002 on digital experience and digital media impact on communication and social contexts.
Ramona Daniel
Ramona Daniel is a cultural insights and strategy consultant who brings cultural intelligence to quantitative research.