Dynata’s Audience Activation connects market research directly to media execution, enabling brands to activate research-defined behavioural and attitudinal audiences across digital, social, CTV, and programmatic platforms. Built on a global first-party, permissioned dataset of 70M+ verified consumers, the solution supports privacy-compliant, identity-resolved targeting without third-party cookies.

Audience options:

• Syndicated Audiences: 1,200+ pre-built, research-based segments for rapid campaign activation
• Custom Audiences: Fully scaled, privacy-compliant audiences built from brand trackers, surveys, or segmentation research

Key capabilities:

• Research-to-targeting integration from survey and segmentation data
• Attitudinal and behavioural audience matching beyond demographics
• Cross-platform activation (DSPs, CTV, social, major ad platforms)
• Integration with leading programmatic ecosystems
• Real-time reporting and campaign performance visibility
• Transparent modelling and addressable audience validation