Dynata’s Media Measurement solutions help organisations evaluate creative effectiveness and quantify brand impact across digital, social, video, and traditional channels. Using research-based methodologies and validated audience data, the solution measures how media exposure influences awareness, perception, and outcomes.

Key capabilities:

• Measure brand lift and campaign impact
• Evaluate creative effectiveness across channels
• Link media exposure to attitudinal and behavioural outcomes
• Cross-channel measurement for digital and offline campaigns
• Actionable reporting to optimise media performance