Dynata’s Media Measurement solutions help organisations evaluate creative effectiveness and quantify brand impact across digital, social, video, and traditional channels. Using research-based methodologies and validated audience data, the solution measures how media exposure influences awareness, perception, and outcomes.
Key capabilities:
- Measure brand lift and campaign impact
- Evaluate creative effectiveness across channels
- Link media exposure to attitudinal and behavioural outcomes
- Cross-channel measurement for digital and offline campaigns
- Actionable reporting to optimise media performance