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4 Data Quality Measures to Take With Every Survey

Rasto Ivanic Data Quality - Next Gen Insights Summit 2026 - Featured Image
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April 21 @ 2:20 pm 2:40 pm

This live webinar is part of The Next Generation Insights Summit – April 2026:
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Rasto Ivanic shares 12 months of survey data quality lessons and 4 practical defenses against bots, fraud and weak suppliers.

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Data quality is no longer a background concern — it is the defining operational challenge of modern research. In this 20-minute session, Rasto Ivanic will present a transparent, data-driven look at what he has learned from the past 12 months of managing survey quality across both B2B and B2C studies.

Rasto Ivanic will share trends, supplier performance insights and how his mindset shifted from “trust but verify” to full accountability.

The focus of this session is on three core measures we apply to every study:

  1. Designing smarter in-survey trap questions that adapt as bots evolve.
  2. Allowing suspicious respondents to finish surveys to study patterns and strengthen defenses.
  3. Allocating budget based on proven supplier quality performance.

As a fourth lever, he will discuss the importance of educating clients to demand transparent quality metrics.

The session concludes with a forward look at where data quality is heading, and why survival requires continuous adaptation and organization-wide commitment.

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