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Digital Twins for Customer Insight

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April 21 @ 4:40 pm – 5:20 pm

This live webinar is in partnership with:
Largo (formerly QuMind)
Largo is an all-in-one community management and engagement platform empowering brands to build deeper relationships with their audiences.

Your marketing team wants to launch a radical new campaign by Friday. You don’t have time for a focus group.

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As a Head of Insight, you’ve likely spent your career being the voice of the customer. But the reality is often you’re asked for answers in 24 hours that require three weeks of fieldwork to get right. By the time the data is back, the business has moved on. Or worse: they’ve made a gut-feel decision without you.

Digital twins offer a different approach. In this session, we’ll explore how insight teams are using high-fidelity audience simulations to close the gap between business speed and research rigour.

We’ll cover:

  • What digital twins actually are and how they differ from generic AI-generated responses. The distinction between simulated and synthetic twins matters, and we’ll explain why.
  • How they’re built: what it takes to ground a model in real customer data and proprietary frameworks, rather than general-purpose language models.
  • Where they work well: rapid concept and messaging testing, iterative creative development, and situations where speed genuinely matters more than statistical precision.
  • Their limitations: what digital twins can and can’t replace, and how to set appropriate expectations with stakeholders.
  • How to evaluate them: the questions insight leaders should be asking any vendor in this space.

If you’re trying to understand whether digital twins belong in your research toolkit, this session will give you the framework to make that call.

Speaker

Mark Ursell
Mark Ursell is a veteran entrepreneur and innovator in the market research industry with over 30 years of experience at the intersection of technology and consumer insight.
FIND OUT MORE Mark Ursell

Learn More About Largo (formerly QuMind)