Research Tools Radar for Mar 25th, 2026
Reading time ⏱️ : 2 minutes
Hi there,
Welcome to your weekly dose of research tech updates from Insight Platforms: new companies and tools; product and feature launches; and interesting reads to inspire you.
Also inspiring: this collection of free Guides for Corporate Researchers. Next week, we launch the Surveys Guide and Live Masterclass.
And our Lightning Demo of the week is SYMAR: the synthetic market research platform.
Enjoy
Mike
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⚒️ Latest Tools
A selection of the newest tools in the Insight Platforms directory.
Data Quality Co-op (DQC) is an organization focused on providing insights into data quality for companies in the first-party data ecosystem.
Insight Genius is an AI-powered market research automation suite helping analysts focus on insights, not mechanics.
Saucery is an AI-powered synthetic consumer validation platform for food and beverage brands to test claims, pricing, position, and concepts.
DataSapien‘s Device Native AI SDK upgrades panel apps with on-device behavioural data, AI inference, synthetic data, and veracity scoring.
Insightum.ai is an AI qualitative research platform where Sofia, an AI assistant, conducts studies and delivers reports.
This week’s edition is sponsored by BoltChatAI
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🎉 Product & Company News
A roundup of new features and major upgrades from research tools.
Survey analysis and reporting platform Displayr launches AI-based chat feature to clean and visualise data.
Restech platform Cursory Tech launches Brisk (Ethana) AI governance solution.
DataSapien launches Device Native AI, a new solution for behavioural tracking of research panelists and rolls out Pocket Models AI, a free iOS app to explore device-native AI.
Savanta introduces Virtual Personas.
Qualtrics adds new AI-powered synthetic data and research tools.
Kantar announces strategic partnership with QuiltAI and launches EvaluateExplorer.
YouGov launches BrandIndex Voices, an AI tool to analyse consumer conversations at scale.
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👾 Demo of the Week
SYMAR Lightning Demo: From ideas to insights in 15 minutes: Synthetic Focus Groups in Action
📖 Interesting Reads
Relevant technology, marketing and data articles from around the globe.
Anthropic ran an AI-moderated study about AI with 81k Claude users. It is widely derided by the research industry on LinkedIn. At Insight Platforms, we take a different view. This is great for our sector. It showcases the value and richness of talking to humans. It validates the use of AI moderation to reach diverse audiences at a massive scale and generate rich feedback. The analysis is far more sensible and balanced than most PR-driven research. And it’s an object lesson in visual data storytelling, plain language, and clear narrative structure.
Detecting LLM responses to online surveys is the new cat-and-mouse game for data quality. Here’s a new paper with a simple four-question framework that claims 94% detection accuracy.