Insight Genius - Radar Xponencial
Overview
Radar Xponencial is an AI-powered field research platform that uses WhatsApp as the data collection channel. It enables research teams to deploy audits, mystery shopping, and field data collection through the messaging app respondents already use every day — no app downloads or training required.
Why WhatsApp? In Latin America and emerging markets, WhatsApp is the dominant communication channel with 90%+ penetration. Radar Xponencial leverages this reach to deliver field research at scale with dramatically higher response rates and richer data than traditional methods.
Key Features:
– WhatsApp-native data collection with AI-guided conversations
– Photo and multimedia capture for store audits and mystery shopping
– Real-time AI validation of submitted data and images
– Automated report generation with scoring and KPI dashboards
– Multi-location deployment for retail and field operations
– Backoffice panel for project management and real-time monitoring
– Enterprise-grade audit scoring (9.6/10 accuracy rating)
Radar Xponencial turns any WhatsApp user into a field researcher, making in-store audits, brand compliance checks, and mystery shopping faster, cheaper, and more scalable than traditional field operations.


