Case Study: How ONE Strategy Studio Used Growth Mapping to Uncover CPW’s Menopause Nutrition Opportunities
- case study
- Brand Research
- Artificial Intelligence
- Insight Activation
- Social Media Listening/Intelligence
- Competitor Analysis
- Market Data
- Data Analytics
- Data Visualisation
Cereal Partners Worldwide (CPW), a joint venture between Nestlé and General Mills, needed to identify where its food brands could credibly compete in the UK menopause nutrition market. With more than 13 million women in perimenopause or menopause in the UK, the segment represented a major but largely untapped opportunity. Mainstream food brands had not yet entered this space, while traditional growth frameworks were too slow to build and too static to reflect a rapidly changing consumer and cultural landscape.
ONE Strategy Studio, an AI-first strategic insights agency, partnered with CPW to run a pilot Living Growth Space analysis. Using its AI virtual strategist Skyler, the agency combined signals from always-on consumer, category, cultural, brand and expert sources to build an occasion-led demand space framework. This framework mapped where, when and why women in this lifestage turned to food, revealing gaps where brands could create new opportunities. Findings were brought together in an interactive strategic playbook that could be filtered by growth space, market and business function.
The analysis identified seven distinct menopause growth spaces within days, each sized and supported by evidence across multiple dimensions. A later automated sweep by Skyler increased the estimated size of the Nourished Start breakfast space from 14% to 17%. It also identified a new competitor entry and growing TikTok interest around menopause-focused overnight oats content. The work gave CPW an evolving map of where to innovate, how to position products and which retail channels to prioritise within the menopause nutrition market.
Read the full version of this case study on the ONE Strategy Studio website here.
