Andy Buckley

Andy is the Innovation Director for Join the Dots, responsible for developing new methods, sourcing technology partners and building the company’s research and online community platforms. After starting his career with ORC International more than 20 years ago, Andy moved to B&MR / Harris Interactive where he specialised in B2B and online consumer research. In 2008 he left Harris to head up Join the Dots’ fledgling Online Communities team.

iCode Platform Review

Overview iCode is an online survey tool which identifies the level of certainty in people’s opinions by measuring the speed of their response time. Built on academic research, iCode claim this method more accurately predicts consumers’ future behaviour (compared to asking traditional or explicit survey questions), on the premise that faster responses denote certainty and …

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