Case Study: How CoLoop Transformed Qualitative Research for a Global FMCG Company with AI-Powered Analysis
By CoLoop
- case study
- Online Qualitative
- Qualitative Data Analysis
- Qualitative Research
- Insight Activation
- Data Analytics
- Integrated Data
- Video Research
- Video Analytics
A global FMCG company with an Analytics and Insights team of 1,000 to 3,000 employees faced three major challenges in its qualitative research process. Teams spent significant time manually reviewing video recordings, interview transcripts, and observation notes, delaying the move from insights to action. Researchers across international markets also faced language barriers, often relying on external translation services. Without a consistent analysis framework, teams with different levels of experience risked producing varied findings and introducing confirmation bias.
To address these challenges, a global FMCG company partnered with CoLoop, an AI analysis platform for qualitative and open-ended research. CoLoop was rolled out across multiple business units and regions, including the US, Canada, EMEA, and APAC. The platform automated interview synthesis and summarisation, provided multilingual transcription across more than 60 languages, enabled AI Chat queries across uploaded video data, and supported company-approved data security requirements. A direct API connection to the Consumer Knowledge Data Platform was also explored to enable seamless data transfer without manual uploads.
A pilot with the Oral Care team in Singapore used CoLoop to analyse a 30-interview Australian consumer study. Analysis time fell from 60 hours to 30 hours, reducing the workload from two weeks to one. At enterprise scale, CoLoop projected annual savings of 360,000 analysis hours, equivalent to 9,000 work weeks and approximately $12.1 million in salary costs. By September 2025, adoption had reached 140 active users across two business units, with seven ongoing pilots.
“I think easily like a week’s worth of work saved!” — Senior A&I Manager, Oral Care, a global FMCG company
