Response: AI is an automated research platform with survey templates for testing ads, products pack designs and more.
Kantar Marketplace is an automated research platform available in 70+ markets and built on proven methodologies. Choose from full self-serve, guided self-serve and expert service…
Ad testing is used to determine whether advertising creative (digital, TV, print, radio or any other format) will be successful once it is live.
Survey participants are shown an ad (which may be an initial idea, a storyboard or a final execution) and then answer a series of questions about it.
Results are used to shortlist (pick a winning creative from several candidates), to optimise (use the findings to improve the creative) or to predict performance (demonstrating the likely impact of the creative on brand awareness, consideration or sales).
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The Agile Ad Creation Process: Testing and Refining Ideas to Deliver Value
Marat Sustavov, Marketing Director of Fastuna, shows how agile research for advertising creation improves ad’s quality, efficiency and ROI.
Client Panel Discussion: The Future of Ad & Brand Research
Panel with Molson Coors and Reckitt, on the future of consumer insights to develop effective ad campaigns, and build stronger…
5 Ways Advertising Research Helps Create Persuasive Campaigns
Learn 5 ways in which Advertising Research enables brands to build stronger connections with consumers and create sustainable growth.
Accelerating Ad Performance: How Twitch uses Element Human to predict what advertising audiences will love
Masterclass with Twitch & Element Human: how the latest advances in non-conscious measurement lead to better predictions of ad success.
Innovations in Ad & Brand Research
Masterclass with Mike Stevens, Founder of Insight Platforms, on the evolving landscape for ad & brand research tools, methods and…
Generative AI Meets Ad & Brand Research
Masterclass with Mike Stevens about Generative AI’s impact on ad & brand research and the emerging tools and methods to…