Biometrics are research methods designed to understand how consumers really think, feel and behave. They typically move away from traditional questioning, or add an additional component to verify people’s answers.
They relate to practices such as eye-tracking, implicit response tests, voice analytics, facial coding, click tracking. They can also be more scientific in their approach, such as using devices to measure pulse rate, brain activity or electrodermal activity.
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Mike Stevens talks about research technologies that detect human emotion in behavioural signals: in language, brain activity, facial expressions, vocal…