Entropik Tech is an Emotion AI platform that reads Human Emotions by analysing brain activity, facial expressions, eye movement & voice tonality in a fast…
Element Human is a customer understanding platform that blends question data & biometrics (eye-tracking, facial coding, implicit response) using Human AI.
Biometrics are research methods designed to understand how consumers really think, feel and behave. They typically move away from traditional questioning, or add an additional component to verify people’s answers.
They relate to practices such as eye-tracking, implicit response tests, voice analytics, facial coding, click tracking. They can also be more scientific in their approach, such as using devices to measure pulse rate, brain activity or electrodermal activity.
What are Neuromarketing Research Tools?
OK, I’ll be honest: neuromarketing is a bit of a bucket category in the directory. It includes lots of different…
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The Great Facial Coding Debate: Real Insights or Fake Science?
An evidence-based debate on the merits and limitations of Facial Action Coding. Expect strongly held views from both sides of…
Accelerating Ad Performance: How Twitch uses Element Human to predict what advertising audiences will love
Masterclass with Twitch & Element Human: how the latest advances in non-conscious measurement lead to better predictions of ad success.
The ROI of UX & CX: The REAL Cost of Product Development
Masterclass session with Entropik Tech: how UX and CX teams can demonstrate ROI from their roles in product development.
Lightning Demo – Tawny
Lightning demo of emotion analytics and eye tracking platform Tawny. 10-minute intro with product overview and platform walk-through.
Market Landscape: Qualitative Research Software
A Market Map by Insight Platforms showing the different categories of qualitative research software tools: online focus groups, communities, mobile…
Platform Demo – Affect Lab
On-demand demo of Entropik Tech – a scalable Emotion AI platform that analyses brain activity, facial expressions, eye movement &…