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Element Human

Element Human is a customer understanding platform that blends question data & biometrics (eye-tracking, facial coding, implicit response) using Human AI.


Entropik Tech is an EmotionAI platform that reads and understands human emotion by analysing brain behaviour, facial expressions, eye movement and voice tonality.


Biometrics are research methods designed to understand how consumers really think, feel and behave. They typically move away from traditional questioning, or add an additional component to verify people’s answers.

They relate to practices such as eye-tracking, implicit response tests, voice analytics, facial coding, click tracking. They can also be more scientific in their approach, such as using devices to measure pulse rate, brain activity or electrodermal activity.

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What are Behavioural Insights?

Learn what are the insights based on the questions you don’t ask. Understand consumers’ behaviour, thoughts and reactions using Behavioural…


Behavioural Insights Summit

Oct 6th & 7th 2021. A virtual one-day conference with live sessions, panel discussions & case studies about behavioural insights:…

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