Featured Platforms

Element Human

Element Human is a customer understanding platform that blends question data & biometrics (eye-tracking, facial coding, implicit response) using Human AI.

Entropik Tech

Entropik Tech provides behavioural insights using AI to understand Human Emotion By Brain, Face Expression, Eye Movement & Voice Tonality.


Biometrics are research methods designed to understand how consumers really think, feel and behave. They typically move away from traditional questioning, or add an additional component to verify people’s answers.

They relate to practices such as eye-tracking, implicit response tests, voice analytics, facial coding, click tracking. They can also be more scientific in their approach, such as using devices to measure pulse rate, brain activity or electrodermal activity.

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