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About
Brand tracking is the process of listening to consumers’ perceptions about brands and markets through time, to make informed strategic decisions and follow up on the outcomes. Its main outputs come from survey results, and could be combined with additional information.
How to do Brand Tracking In-House
A free ebook by Attest with tips and advice on in-house brand tracking for marketing, research and consumer insights teams
What is Brand Tracking?
An Insight Platforms Explainer by Cynthia Portugal: what is brand tracking, how is it done, the key brand measures and…
Learning Resources
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Reinventing Reinvention: The Expert Approach to Innovation
Dig Insights guide to reinventing the innovation process, adapting quickly and embracing disruption to drive business growth.
Client Panel Discussion: The Future of Ad & Brand Research
Panel with Molson Coors and Reckitt, on the future of consumer insights to develop effective ad campaigns, and build stronger…
Essentials of Brand Tracking
Learn how to do a Brand Tracking Survey with details on designing sample, questionnaire & report, avoiding pitfalls and case…
How to Use Brand Tracking Research to Grow Brands
A brief explainer on how Brand Tracking Research can be used to improve marketing strategy decision making with information.
The Ad & Brand Insights Summit
April 25-27 2023. Free virtual event. See the latest thinking and technology for advertising and brand research, analytics & measurement.
The Ultimate Guide to Brand Tracking
A free guide to brand tracking from Latana: learn what brand tracking is, how it works and how modern approaches…
