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Concept Testing is a collection of market research techniques for estimating the likely success of a new idea. Qualitative concept testing may be done with small groups of participants relatively early in the innovation process; quantitative concept tests help to prioritise the most popular ideas and compare their appeal against benchmark results from previous tests.

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What is a Concept Test?

Get to know the different approaches to Concept Testing and get tips on how to structure your test and analyse…


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article, explainer

What is a Concept Test?

Get to know the different approaches to Concept Testing and get tips on how to structure your test and analyse…


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