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Upsiide is an innovation insights platform that allows researchers and marketers to test ideas, concepts, and communications in a fast, cost-effective, and clever way.


Getwizer is a hybrid consumer insights platform that integrates technology and human expertise for quick, customised research.


OnePulse is an automated research tool for deploying micro surveys of up to 3 questions. Answer options can be text, single/ multi choice, image or…


Concept Testing is a collection of market research techniques for estimating the likely success of a new idea. Qualitative concept testing may be done with small groups of participants relatively early in the innovation process; quantitative concept tests help to prioritise the most popular ideas and compare their appeal against benchmark results from previous tests.

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What is a Concept Test?

Get to know the different approaches to Concept Testing and get tips on how to structure your test and analyse…

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