Concept Testing

Featured Platforms


Upsiide

Upsiide allows researchers and marketers to test ideas, concepts, and communications in a fast, cost-effective and clever way.


About


Concept Testing is a collection of market research techniques for estimating the likely success of a new idea. Qualitative concept testing may be done with small groups of participants relatively early in the innovation process; quantitative concept tests help to prioritise the most popular ideas and compare their appeal against benchmark results from previous tests.

article, explainer

Learning Resources


Filter content by format, topic or company

Content Type
Topic
Company (ACF)
article

All Platforms


Search
Company Category Filter
Sort
Scroll to Top