Concept Testing is a collection of market research techniques for estimating the likely success of a new idea. Qualitative concept testing may be done with small groups of participants relatively early in the innovation process; quantitative concept tests help to prioritise the most popular ideas and compare their appeal against benchmark results from previous tests.
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On-Demand Webinar. Meagan Healey from Upsiide explores Pizza Hut’s secret formula for successful menu innovation: a high volume concept testing…