Featured Platforms


Upsiide allows researchers and marketers to test ideas, concepts, and communications in a fast, cost-effective and clever way.


OnePulse is an agile opinion platform for testing concepts, advertising, products and messaging.


Concept Testing is a collection of market research techniques for estimating the likely success of a new idea. Qualitative concept testing may be done with small groups of participants relatively early in the innovation process; quantitative concept tests help to prioritise the most popular ideas and compare their appeal against benchmark results from previous tests.

article, explainer

What is a Concept Test?

Get to know the different approaches to Concept Testing and get tips on how to structure your test and analyse…

Learning Resources

Filter content by format, topic or company

Content Type
Company (ACF)

All Platforms

Platform Category Search Combo
Scroll to Top