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ScanmarQED provides software and services for marketing analytics and planning, including marketing mix modelling, revenue growth management, brand management, and data integration and visualisation.


Data Visualisation refers to the the way that information is presented. It looks at how to look at the data to make it easy to identify the story, easy to understand, and easy to share with others.

This can include simple charts, interactive dashboards and infographics.

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on-demand webinar

How to Choose Data Analytics Platforms

A webinar by Sjoerd Koornstra, former Heineken CMI leader, about 13 data analytics and visualisation platforms and their suitability for…

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