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ScanmarQED provides software and services for marketing analytics and planning, including marketing mix modelling, revenue growth management, brand management, and data integration and visualisation.


Data Visualisation refers to the the way that information is presented. It looks at how to look at the data to make it easy to identify the story, easy to understand, and easy to share with others.

This can include simple charts, interactive dashboards and infographics.

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5 Things I Learned at IIEX Europe 2019

Key highlights from the IIEX Europe 2019 conference: more privacy-awareness, data integration, artificial intelligence, insight activation & build vs buy.

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