Eye Tracking research can be carried out in several ways: using specially adapted glasses, which are often used for in-store research; infra-red devices, often used for lab-based user experience testing; or webcams, in both computers and smartphones, which are used for a wide range of attention research applications.
Filter content by format, topic or company
On-Demand Masterclass by Lava Kumar, from Entropik. A session about how technology made behavioural research not cost and labor-intensive.
On-Demand Masterclass with Mike Follet from Lumen, explaining why in-context creative testing makes comms more attractive and efficient.