These solutions are for real time or asynchronous online qualitative research. Also known as live chat, text chat groups or bulletin boards, they may also be used for short term insight communities. Additional features may include brainstorming tools, whiteboards, online collages / mood boards, markup tools, webcam feedback and image / video uploads.
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Read to understand Tom Woodnutt’s perspective over the best approach for online qualitative research and related topics (such as cognition,…