Social intelligence monitors online conversations online, and often has features such as buzz monitoring, live alerts, sentiment analysis, text and visual analytics and segmentations.
It can be very helpful for brand tracking, competitor analysis, crisis management, trend monitoring, and audience profiling.
If you’d like to understand more about Social Intelligence, read this introduction: What is Social Intelligence?
We also have a run down of the Top 10 Platforms for Social Intelligence with more information about the features available with some of these platforms.
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Digital Strategy Consultant Ed Bass explains the power of combining social listening, survey and search data to generate insights.