Survey panels are large databases of opted-in participants who take surveys regularly on a wide variety of topics.
Many survey panel operators also provide additional software for survey creation and analysis; services for project management, survey programming and reporting; and behavioural data obtained from passive tracking of opted-in panelists.
Panel marketplaces combine multiple panels through one service provider, online tool or API. These often provide the respondents for automated survey research platforms.
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Consumers are becoming increasingly privacy aware. Researchers who track users’ online or geo-location behaviour need to treat participants with respect.
On-demand webinar. Maru/Blue presents the results of a test / re-test assessment of data reliability and validity from 30 survey…