Verve
Verve is an Artificial Intelligence, Human Insights and Cultural Understanding Business.
April 22 @ 3:40 pm – 4:20 pm
This live webinar is in partnership with:
AI personas are rising, but can you trust them? Learn with Verve how to build and use them with confidence for high-stakes decisions.
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AI personas are everywhere. Confidence isn’t.
As synthetic data floods the insights space, the real question is whether you’d trust the answers when the decision actually matters.
This session explores how AI personas can be built for decisions of consequence — grounded in curated, high-quality data and designed to stand up to scrutiny.
It will look at how they can be used within workflows to explore, challenge and pressure-test thinking before decisions are made, and the guardrails needed to use them with confidence when the stakes are high.
Speakers
Rich Preedy
Paul Lawson
Paul Lawson, Executive Director for Verve, has over 25 years of experience helping organisations uncover meaningful insights.