incling Demo: Using AI in The Right Way: With Humans Still in Control

AI is becoming a standard part of the research process, but the real value comes from using it in a way that strengthens, rather than replaces, human decision‑making.

This session explores how Incling approaches AI with a simple principle: researchers stay in control and AI steps in only where it genuinely helps.

We’ll show how incAI, our platforms built‑in research assistant, supports researchers by reducing manual effort, improving data quality and helps teams work more efficiently across different task types. Instead of dictating a single AI‑led process, incAI gives researchers the flexibility to decide when AI adds value and when human interpretation should lead.

You’ll see how incAI:

• Lightens the operational load through translation, transcription and summarisation
• Keeps moderation on track through automated probing
• Helps deepen conversations by suggesting relevant probes when you want to stay hands‑on
• Improves data reliability through AI‑answer detection
• Makes it easier to communicate findings with AI powered video showreels
• And get a first look at incAI Enquire, our cross‑task AI analysis tool!

All designed to make the research process smoother and more manageable, without ever taking control away from you – the researcher!