Qual-at-Scale, Designed for Impact: Turning Open-Ends into Actionable Insights

In this session, we’ll walk through how to get from question to impact with a practical framework for designing and analyzing open-ended surveys, that uncover not just what people say, but what drives how they feel and act. 

We’ll share best practices for writing questions and prompts that elicit meaningful, actionable feedback, and how to efficiently code and analyze that feedback, to reveal the emotions, values, and experiences behind the numbers.

Using the American Eagle x Sidney Sweeney campaign as a live example, we’ll show how to connect design and analysis choices directly to business impact, so you can deliver insights that move beyond simple topics, to nuanced and detailed thematic insights.