Dr. Lindsey Guzman
Dr. Lindsey Guzman is a Solutions Consultant at quantilope.
ON-DEMAND DEMO
With quantilope
quantilope is an agile insights platform that automates advanced research methodologies including Conjoint, MaxDiff, Implicit Association Tests.
Innovative metrics from the Ehrenberg-Bass Institute – including category entry points (buying situations that cause consumers to buy a product), mental availability (how often a brand is considered in buying situations), and mental advantage analysis (which buying situations a brand dominates) – are revolutionizing brand growth measurement and ongoing brand health monitoring. This revolution is driven by a new approach to tracking research called Better Brand Health Tracking (BBHT).
Join quantilope’s Senior Solutions Consultant Dr Lindsey Guzman for a demo of our fully automated Better Brand Health Tracking solution, built on these innovative metrics from the Ehrenberg-Bass Institute.
In this webinar, you’ll discover how to:
- Measure & Track Category Entry Points, Mental Availability, and Mental Advantage: Learn how these innovative metrics, developed by Professor Jenni Romaniuk, reveal the true drivers of brand growth.
- Gain Actionable Tracking Insights: See how our solution translates data into clear, impactful recommendations for stronger marketing strategies.
- Accelerate Time-to-Insights: Explore our automated technology that delivers reliable tracking insights in real-time.
- Learn from Experience: Hear insights and learnings from two years of quantilope’s experience running Better Brand Health Trackers across 20+ markets, 100+ categories, and 1000+brands.
Plus: We’ll share compelling data on the correlation between mental availability and real-world sales growth.
Reserve your spot today!
